Egg prices edging up ahead of Easter Sunday

By Rebekah Hall
U of A System Division of Agriculture

April 17, 2025 – As demand for eggs spikes ahead of the annual Easter hunt on Sunday, Arkansas consumers will still see prices well above the $5 per carton at the grocery store this weekend.

The national average wholesale price of eggs has declined, but consumers often wait before seeing lower prices at the grocery store, said Jada Thompson, associate professor and poultry economist for the University of Arkansas System Division of Agriculture.

Wholesale price changes can take up to three weeks to be reflected in retail stores, so consumers are only now starting to see shelf prices gradually decline, according to the March 28 Egg Markets Overview from the U.S. Department of Agriculture. In February, the average price of a dozen eggs came to $5.90.

“In the same way that just because the barrel price of oil goes down does not mean that gas prices immediately go down, there’s a delay here,” Thompson said. “Retailers get to choose their own price, and they took a lot of losses when prices were exceptionally high. They may be saying, ‘I’ve lost money over here, so I’m going to let what I have in stock go out at the price it currently is before I lower the price, to compensate for that earlier loss.’”

Thompson said that retailers often use eggs as a “loss leader,” meaning the product is sold at a price below its market cost to stimulate the sales of more expensive goods. She said that it serves as an incentive to bring that retail price back down.

However, with highly pathogenic avian influenza — or HPAI — still in the background and typically higher demand at Easter, there could be some price fluctuation.

“Eggs are a basic product that everybody puts in their basket, so I think there will be a pretty quick response to that,” Thompson said. “The only caveats to that are more cases of HPAI and the holiday demand. You’re going to have a little bit of extra demand for the holiday season, so you’re not necessarily going to see the prices go up, but you may see fewer eggs on the shelf. That might drive a little of the competition for those wholesale market eggs, which is eventually going to bump that price a little.”

Transportation and production input costs, including feed, can also impact the price of eggs, Thompson said.

“The cartons, the cleaners, all the things that are going into the inputs, we don’t necessarily manufacture in the United States, so with any disruption in trade there will likely be changes in cost of good, and some of those are going to affect the price of eggs or the price of inputs for those eggs,” Thomspon said.

The price of feed also goes into the cost of producing eggs, and Thompson said those change with corn and soybean prices, “so that has a whole commodity bend to it.”

Though the price of eggs is coming down, Thompson said the extent of the decline would be market-based.

“Some of the markets have been recovering,” she said. “They’ve already had new birds coming online and laying eggs again.

“Some markets are still hit pretty hard,” Thompson said. “I don’t think we’re going to see $1.99 eggs anytime soon, but I think that everybody is working really hard to get back to that.”

HPAI impact and recovery

The outbreak of HPAI in 2024 significantly impacted the number of egg layers in the country. In 2024, 38 million layers were affected by bird flu. An additional 30 million layers were affected in January and February 2025, impacting the total number of eggs on grocery store shelves.

“Prior to the disease outbreak, we were producing about 8 billion eggs on a monthly basis,” Thompson said. “For February of 2025, we produced about 6.6 billion. From a scalability perspective, that’s why when people were talking about the high egg prices, it’s because we just don’t have the eggs.”

Thompson said that though the number of layers is still low, she is seeing those numbers rise.

“We see really high recovery and replenishment rates in eggs in incubators,” Thompson said. “It looks like the industry is doing an awful lot to try to bump up the number of birds as quickly as possible so that those egg numbers recover as quickly as possible.”

Easter Sunday spending tops $23 billion

Despite the high costs of eggs and other grocery store items related to rising inflation and President Trump’s tariff policy and global trade war, consumers still plan to spend more on Easter this year than they did a year ago. According to the recent annual survey by the National Retail Federation and Prosper Insights & Analytics, consumers will spend $23.6 billion on Easter this year, well above last year’s $22.4 billion and approaching the record $24 billion spent in 2023.

“As we witnessed throughout the pandemic, holidays such as Easter are especially meaningful for Americans during times of uncertainty,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “During this time of economic uncertainty, consumers are prioritizing their Easter celebrations, and retailers are ready to help them enjoy this special occasion with loved ones.”

Like previous years, a majority of U.S. consumers (79%) plan to celebrate Easter; they are expected to spend $189.26 on average per person, or $12 more than last year.

According to the survey, the most popular Easter purchasing categories include candy (92%), food (89%), gifts (65%), decorations (51%) and clothing (49%). Overall, shoppers expect to spend a total of $7.4 billion on food, $3.8 billion on gifts, $3.5 billion on clothing, $3.3 billion on candy, $1.9 billion on flowers and $1.7 billion on decorations.

More than half of consumers plan to cook a holiday meal (58%), visit friends and family (55%), and attend church (45%) on Easter Sunday. A majority of families with kids (54%) are planning an Easter egg hunt at home.

Discount stores continue to be the most popular shopping destination for Easter items, with more than half of shoppers (55%) planning to visit one. Other shopping destinations include department stores (44%), online (36%) and local small businesses (26%).

Like other major holidays, most consumers (63%) are inspired by tradition to shop for Easter-related items. However, great deals also play a role, with 36% influenced by sales or promotions. Nearly one-third (32%) shop because it is a fun social activity with family and friends.

“Even though a majority of consumers plan to celebrate the religious holiday with friends and family, others will still take advantage of holiday-related sales,” Prosper Executive Vice President of Strategy Phil Rist said. “Retailer deals and promotions offer those who don’t celebrate Easter an opportunity to buy candy, food and other items.”

Of those who do not plan to celebrate Easter, 54% are still expecting to spend an average of $25.43 per person on holiday-related items, $5 more than last year, totaling $.8 billion.

The survey asked 7,970 adult consumers about their Easter shopping plans. It was conducted March 3-7 and has a margin of error of plus or minus 1.1 percentage points.

To learn more about Division of Agriculture research, visit the Arkansas Agricultural Experiment Station website: https://aaes.uada.edu. To learn more about the Division of Agriculture, visit https://uada.edu/. 

(The Arkansas Delta Informer staff contributed to this story)